Our Story
LARIEF wasn’t born from a single idea—it was born from a dream shared by a passionate team driven by fashion, ambition, and a desire to offer something different for Algerian women.
We’re a group of young Algerians, each with unique experiences and visions, but united by one goal: to create a trusted, elegant fashion platform tailored to the Algerian woman’s taste.
We began by importing stylish women’s collections from Turkey, carefully selected to match local preferences in design, quality, and elegance. Every step—from product selection to packaging and customer service—is handled by our dedicated team.
But our ambition doesn’t stop there...
We are currently working on launching our very own fashion line—clothing designed and created by us, inspired by Algerian culture and modern women’s lifestyles.
We want to craft unique pieces that can’t be found anywhere else, because we believe elegance starts with the idea and grows through attention to detail.
LARIEF is more than a store—it’s a living project, nurtured every day by a team that believes in its vision.
Our goal is to make LARIEF a leading Algerian fashion brand across the Arab world.
"At LARIEF, we believe that every woman deserves to express her beauty with elegance, which is why we provide you with renewed collections of women's clothing for every occasion."
Our Values
LARIEF is built upon enduring principles that guide everything we offer. These core values form the foundation of our brand and inspire our commitment to excellence.
Quality Selection
We uphold the highest standards in selecting our clothing pieces, ensuring that each item combines beautiful design with lasting quality for our customers.
Algerian Elegance
We honor the refined taste of Algerian women, selecting styles that resonate with local sensibilities while introducing contemporary international trends.
Customer Satisfaction
We are committed to creating a shopping experience that delights our customers, from the moment they browse our collections to when they wear our clothing with confidence.
Our Team
✨ The dedicated man behind LARIEF, the heart and vision of our brand.
Djamel Zouran
Founder & Creative Director
With 9 years of experience in fashion retail, Djamel combines his expertise in customer preferences with a keen eye for quality and style to create the curated LARIEF experience.
Our Selection Process
Each LARIEF collection undergoes a meticulous journey from initial sourcing to final display in our store.
Trend Research
We constantly research both international fashion trends and local preferences to identify styles that will resonate with our customers.
Manufacturer Selection
We partner with reputable Turkish manufacturers known for their quality craftsmanship and attention to detail.
Quality Inspection
Each piece is carefully examined to ensure it meets our high standards for materials, stitching, and overall construction.
Curation & Display
We thoughtfully organize our collections in-store and online to create an intuitive and enjoyable shopping experience.